With a great seasonal ticket offer to promote, we were tasked with encouraging Southeastern audiences to travel to Kent and East Sussex by train – bringing the destinations and their hidden gems to life in an early summer campaign.

Southeastern are the regional train operator for al train-lines out of London and across South East England

The concept plays with the traditional and appealing format of mechanism of pop-up books. Creating a feeling of nostalgia and adventure. The cut out picture style worked successfully to show the vast range of attractions available at each hero destination.