Gatwick Express
TRAVEL WITHOUT THE BAGGAGE
Gatwick Express wanted to drive awareness of their direct train service, providing the fastest and most convenient route to Gatwick Airport from Central London.
MARKETING & ADVERTISING | ART DIRECTION | COPYWRITING
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Raise brand awareness and encourage Gatwick Airport travellers to travel on the quickest transport option direct to London.
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Gatwick Express operates the only direct rail link between Gatwick Airport from Central London. The fastest and most convenient option for all passengers.
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A digital first campaign - three animated suitcase characters, brought to life for innovative OOH media locations. Each case features the character personalities of the three most common types of airport passengers during the winter season - Ski thrill seeker, weekend get-away tourist and regular business traveller.
CREDIT: Produced whilst working with The Team - Creative branding and communications consultants.
Ski thrill seeker
Weekend city explorer
Business traveller
LONDON UNDERGROUND - ESCALATOR RIBBON SCREENS
Engaging passengers like never before
The out of home campaign featured on the brand new digital ribbon screen, a continuous ultra-HD screen running the entire length of selected London Underground Station escalators. The CGI suitcase personas meant we could animate our skier to perform dramatic moves sliding down the ‘escalator slopes’.
Pioneering and pushing digital OOH capabilities
This became the first ever digital creative advertisement to utilise the full length digital ribbon screens with animation flowing from the top to bottom monitor.
BEHIND THE SCENES
Character styling and development
Each suitcase character had a character persona mood-board created to reflect the passenger type of they represented.
Movement and storyboarding
Realistic movement was important which was perfected with testing in both physical and CGI environments.
