Rascallion Wine - With Love Collection
REIGNITING THE ROMANCE OF POSTCARDS AND TRAVEL
With a new collection launching, Rascallion were looking for a name convention, theme and label design to fit in with their existing playful and intriguing product range.
The collection was themed around the romance and allure of European travel – the Name ‘With Love’ was soon selected and the visual quip of the traditional postcard quickly formed as the ideal solution.
CONCEPT | NAMING CONVENTIONS | PACKAGING
-
The current collections in the Rascallion portfolio always involve playful theming with each bottle label becoming pieces of art for themselves, that catch your eye and draw you in to discover more.
-
Rascallion want to change the way we view wine and the associated industry. Apart from producing incredible wine, their aim is to create table centrepieces that spark conversations.
-
Each label has been specifically crafted in a replica style of a particular era to each wine region featured within the collection.
CREDIT: Produced whilst working with The Team - Creative branding and communications consultants.
A two-sided story
Each label is printed doubled sided, with the handwritten message of the postcard facing out, to show a personable story of a traveller writing to loved ones back home.
For inner facing of the label - the side traditionally used to host ‘artwork’ of the holiday destination - there is a picturesque illustration of each winery in France and Spain that produced each bottle.
Signed sealed delivered
All packaging continued the collection theming with a postage rubber stamp collage.
The print pattern repeats in a tessellating formation which means when boxes are stacked and aligned together, the stamp pattern continuous joins up from one box to another.