A year into using the new brand identity, Unite Students needed a fresh and updated suite of Guidelines.

Unite Students went through a major rebrand which launched in 2020. A year into using the new brand identity, it became apparent there was a need to further freshen up the assets and and update the suite of Guidelines to follow how the new brand has naturally evolved.

This included updating the visual identity guideline, plus creating completely new manuals covering Tone of Voice, Co-branding and specific needs such as Construction work and window vinyl systems.