Rascallion Wine - With Love Collection

 

ROMANCE AND ADVENTURE THROUGH TRAVEL, PACKAGED

A playful theme based upon the traditional postcard format. Produced for Rascallion wine to launch their new European collection

Produced whilst working with The Team - Creative branding and communications consultants.

 

  • With a new European collection about to Launch, Rascallion were looking for a new label set based on the concept of European travel

  • Rascallion want to change the conversation, to not bombard customers with history, process or complicated jargon.

    Their product ranges are often themed with playful and interesting labels, become art as well as practical.

  • Each label has been specifically crafted in a replica style and from a particular era relating to each wine region featuring within the collection.

 
 
WineLabel_Master_01.jpg
Free_Wine_Bottle_Mockup_2.jpg
 
 

Double-sided print label

To add an extra level of magic for the consumer, the bottle labels are double sided so that the traditional written back of the postcard faces out. While on the label sticky side - the ‘front image’ of the postcard is an picturesque illustration of each vineyard that produced each of the blends in the collection.

 

Blanco - Front label

Blanco - Reverse label

 

Tinto - Reverse label

Tinto - Reverse label

 

Blanc - Front label

Blanc - Reverse label

 

Rouge - Reverse label

Rouge - Reverse label

 
 
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