Promo Veritas & London Advertising Softball League
CELEBRATING WINNING COLLABORATIONS WITH A NEW IDENTITY
Promo Veritas became the official sponsors of London Advertising Softball League in 2018. To launch this new partnership, a new joint brand identity for the sporting competition was required. Along with event collateral, merchandise and digital promotional material.
New league logo
Both Promo Veritas and LASL have established brand values, so it was key to respect both their marks individually, yet tie and connect them to created a unified sponsorship mark for the Softball league.
Building pre-match excitement
Promotional stand decorated with join branding
Tournament promotional campaigns
Various brand awareness campaigns and launch material produced during Promo Veritas’ sponsorship season.
