Rise & Shine — Jon Quinnell

Rise & Shine by Unite Students

A SPACE TO START THE DAY RIGHT

Rise & Shine is a new sub-brand of Unite Students, which badges the new breakfast buffet servery area in being installed in select properties as part of their Postgraduate offering.

Create a distinctive look and feel for the complimentary breakfast offer within properties for Postgraduate residents. Including naming convention, brand identity, product packaging, project logistics and interior design for the servery area.
The UK’s largest student accommodation provider, Unite Students, were creating a new premium accommodation offer, tailored specifically to Postgraduate students. Part of the offer includes providing a complimentary continental style breakfast buffet.
The name ‘Rise & Shine’ is positive and fun, has natural connotations, and is memorable and distinctive. The visual identity is born from the parent brand assets, but has been crafted to feel like it could be stand-alone brand in itself.
The interior décor has been chosen to feel reminiscent of a trendy coffee shop vibe, where residents will want to meet friend in the morning, creating a community space within the property.

CREDIT: Produced whilst working with Unite Students.

STRATEGY & NAMING | BRANDING | PACKAGING | INTERIOR DESIGN

The Rise & Shine logo uses the ‘U’ & ‘S’ letterform graphic system from the Unite Students Parent brand.

Once overlayed and positioned, they visually form a rising sun over hilly landscape.

A minimalist approach was used for certain product labels. With both efficiency and cost saving in mind. Plus the added bonus that each property will source local produce that will regularly change with residents demand and supply availability.

Plain sticker rolls were selected which can then be individually written and applied to products by property staff. This also highlights the locally sourced, freshly supplied and personal touch factor to each breakfast offering.

Each property has its unique layout and character which required the Rise & Shine kitchen bars retro-fitted into often small and restricting space.

In order to get the new brand and offer established as quickly as possible, it was important to develop a consistent brand style across all Rise & Shine areas, for recognition and signposting.