Unite Students
REWRITING THE RULE BOOK
Following a recent rebranding exercise, the current guideline family required some serious attention to update certain sections, rework and tweak rules, in addition to develop and subsequently add previously missing brand assets such as an icon and picogram system.
BRANDING | GUIDELINES | COPYWRITING | EDITORIAL
-
A year into using the new brand identity, Unite Students needed a fresh and updated suite of Guidelines.
-
Unite Students went through a major rebrand which launched in 2020. A year into using the new brand identity, it became apparent there was a need to further freshen up the assets and and update the suite of Guidelines to follow how the new brad has naturally evolved.
-
This included updating the visual identity guideline, plus creating completely new manuals covering Tone of Voice, Co-branding and specific needs such as Construction work and window vinyl systems.
CREDIT: Produced whilst working with Unite Students
A family of guidelines were produced to cover multiple categories relating to brand rollout and to ensure correct guardianship use throughout the business.
A new icon system
The new brand hadn’t covered how the brand icon suite shoudl look. So a new visual approach was produced and applied across a vast selection of iconography topics.
The icon family was developed to include own-able features fro the Unite Students brand. such as gap breaks in stokes and soft rounded ends which match back to the underline within the Unite Students logo.
The icons were created on 32px x 32px grids to ensure they have optimum performance on digital platforms.
