In recent years the Tips&Bricks has grown and developed rapidly, whilst the original logo and limited branding had been left without evolving with the blog. Being a social media based blog, it is vital to have a visual identity suitable to perform on digital channels, which the existing logo was not capable of doing successfully.

The blog aims to create a supportive and educational online space for everyone from experts to beginners to view, chat and be inspired by all things regarding Lego.

Being based across multiple social media platforms along with their website, tipsandbricks.com, which hosts their post archive.

The digital part of Tips&Bricks involves regular posts on their Instagram reporting on the latest set releases, product reviews, showcasing fan MOCs (My own creations) models, plus supporting diversity across AFOL communities, and ofcourse highlighting unusual brick techniques from around the world.

Given how the blog has become beloved for its critical set reviews and promoting challenging building techniques it was soon apparent how important detailing and precision in design choices along with high end finishing touches would be across the new brand.

Every visual element was throught about - how could it relate back to the iconic plastic brick product? What hidden meaning behind the colours choices, fonts selection and graphic system could be developed?